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As the world's largest manufacturer of quality canoe, kayak, and stand-up paddles, we remain a privately held company in Northwestern Wisconsin, staffed by paddling enthusiasts. This translates into countless hours spent designing, prototyping, testing, and perfecting each of our paddles. And when that's done, we go back and look at ways to build them even better. Lighter, stiffer, smarter, more durable, and more beautiful. Our customers have found our paddles to be their long-term companions on adventures, both short and long.